Many of our new customers ask us:
“Guys, we understand the value of Personalization and behavioral targeting. But where should we start???
Indeed, personalization bears a 
huge marketing promise to just about any organization. But there is so much that can be done under the concept of “personalization”. You could personalize your site, your landing pages and even your emails. You could offer targeted discounts and promotions, unique call-to-actions and the list goes on and on depending on what type of business you run.
However, after serving thousands of customers of every size and type, several common needs clearly appear. Here are the top 5 “Personalization tactics” that any organization should start with. All are extremely easy to understand and implement and could be completed using Personyze in a matter of minutes!!
- Personalizing landing pages by Keyword:
Most companies create landing pages for their leading products or services. Landing pages are a great way to focus the visitor on a specific topic and push the visitor to convert. However, in practice we see that most companies create either one or a few very generic landing pages that are the target of many keywords that express a wide array of needs or desires. Why you ask? Because creating landing pages is not that easy and intuitive. It is usually done by your web development company or your internal IT and not by the marketer. This leads to creating a few template based landing pages that are just too generic. However, with Personyze you can create segments of visitors based on their search Keyword (commercial or organic) and associate to each segment a personalized version of the landing page. In such a way, your once generic landing page can transform itself into a highly personalized and relevant page based on the keyword the visitor used in his search. All while still remaining with the exactly same URL of the generic landing page and without the need to make any changes in your CMS or contact your IT team! - Personalizing landing pages by Location (Geo-targeting):
In some cases the physical location of a visitor could be very relevant to a business. If your organization has physical shops or offices in different countries of cities, you might want to address visitors who arrive from or live in proximity to such offices with a tailored message/promotion or just let them know that you are just around the corner. Personyze enables you to create segments of visitors based on visitor’s Country, State, Region and even City and associate to each segment a personalized version of the landing page to better engage with the visitor and push them to take action. - Personalizing by type of device:
With the explosion in use of smartphones and tablets it becomes increasingly important to understand that the percentage of visitors that visit your sites from none-PC devices is skyrocketing! However most websites today do not properly address those visitors and simply offer them the same experienced designed for a PC user. Personyze makes it easy to create segments based on the type of device the visitor is using and truly optimize the site for that device. - Personalizing by type of visitor (new vs. returning):
In some cases you might want to address first time visitors with a different message than repeated visitors who this is their, say, 10th visit to your site. Personyze enables you to create segments based on different visit types and address each one with a tailored message that is optimal to their current stage in your conversion funnel. - Personalizing by time of day:
In some cases, you might want to address visitors who arrive to your site during off business ours (night/weekend) with a different message than you would during normal business hours. Personyze allow you to create such segments and customize the experience of such visitors based on their local time.
