It is quite amazing but, during our relatively short run here at Personyze we have seen many testing and personalization tools come and go or reach an “end of life” status. This is always a sad situation even if those companies are our direct competitors. One of the recent companies to sell its assets (to LivePerson in this case) and close its core business in May 2012 was “Amadesa” (which actually had its office just a few kilometers from our Israeli HQ).
Today we were announced that yet another tool – BTBuckets – has decided to end its current deployment as a stand alone tool. For you that remember, BTBuckets was here even before Personyze got started, offering what we viewed as quite a basic yet somewhat popular free segmentation tool that allowed marketers to create simple targeting activity in their site. Now, according to BTBuckets own statement issued today, the product is not killed, but rather migrated to a new commercial product they have developed which includes all the functionality currently available in BTBuckets together with a (limited) free plan. However, there is no migration path between the two products, and you will need to re-tag your site and re-create all your work from scratch in the new product.
So, if you are currently using BTBuckets, we would like to invite you to consider giving Personyze a try. We think of Personyze as a tool that took the vision of real-time segmentation and personalization to the next level by offering a truly ‘Enterprise Grade’ platform at a cost that even SMBs can afford, which allowed for Enterprises such as 888.com, HomeAway, Tesco, and Europcar to sign up, as well as many others much much smaller companies. And best of all, Personyze is a completely self-service tool. You don’t need to be a developer or have any technical background to make the most out of our leading platform.
We are confident you are going to enjoy working with Personyze and getting your hands on some awesome new features that are simply just not available in other tools out there. Marketers who are considering migrating from other tools to use Personyze can request a free demo here: http://personyze.com/categories/livedemo
What is ‘transactional email’?
Transactional email relates to everything that is not “bulk” email. It can be easily categorized as “action” or “trigger” based email marketing. Meaning, sending emails only once certain actions, triggers and/or conditions come into play. The basic purpose of transactional email is to update the recipient regarding activities done by him, or activities done by others that may be important or relevant for him.
A simple way to think about transactional email is one that fits an “if-then” condition, meaning:
IF [Something happens], THEN [Send email]
- IF Registration completed; THEN Send registration confirmation mail
- IF Purchase made; THEN Send invoice
- IF Unsubscribe took place; THEN Send confirmation mail + “sorry to see you go” notice
- IF Photo of you was tagged on Facebook; THEN Send “you were tagged” notice
Personyze approach to Transactional email/messaging
Personyze offers a flexible, rule-based, segmentation engine that already provides the possibility of segmenting visitors based on rules such as their location, demographic data, behavior etc. Such segmentation can be easily considered as “IF – THEN”, meaning, IF [something happens], THEN [do something] where “do something” in this regards means carrying out personalization activity on the site. Personyze “Broadcast Manager” is Personyze’s personalized email marketing which can be used for either sending “bulk emails” or for sending “transactional emails/messages”. However Personyze’s transactional email capabilities is quite extended vs. standard transactional email systems. Such extended functionality is available for advanced IF and THEN conditions.
A simple way to describe Personyze’s offering when it comes to transactional email is:
IF [Something happens], THEN [Send email / SMS / Post on Facebook / Other]
- For a travel site, for a family with parents in their 30’s and two small children that booked flight to northern Italy, you can combine in your booking confirmation email a promotion for discounted hotels and car rental and additional attractions in Northern Italy! You can also decide to show such promotions to those customers once they visit your site (automatic site personalization based on transactional activity).
- For a travel site, for customers that booked a summer vacation to Australia during the past two years you can proactively send an email with special deals for summer vacations in Australia.
- For a Pizza Restaurant, identifying VIP customers (customers that have made more than 5 purchases in the past year) and actively sending them relevant VIP exclusive promotions by Email, SMS, and once they visit your site!
- For a price sensitive visitor (such as a visitor arriving from a price comparison site) you can send a message once the price of a certain product he showed interest in was lowered dramatically
Many of our new customers ask us:
“Guys, we understand the value of Personalization and behavioral targeting. But where should we start???
Indeed, personalization bears a huge marketing promise to just about any organization. But there is so much that can be done under the concept of “personalization”. You could personalize your site, your landing pages and even your emails. You could offer targeted discounts and promotions, unique call-to-actions and the list goes on and on depending on what type of business you run.
However, after serving thousands of customers of every size and type, several common needs clearly appear. Here are the top 5 “Personalization tactics” that any organization should start with. All are extremely easy to understand and implement and could be completed using Personyze in a matter of minutes!!
- Personalizing landing pages by Keyword:
Most companies create landing pages for their leading products or services. Landing pages are a great way to focus the visitor on a specific topic and push the visitor to convert. However, in practice we see that most companies create either one or a few very generic landing pages that are the target of many keywords that express a wide array of needs or desires. Why you ask? Because creating landing pages is not that easy and intuitive. It is usually done by your web development company or your internal IT and not by the marketer. This leads to creating a few template based landing pages that are just too generic. However, with Personyze you can create segments of visitors based on their search Keyword (commercial or organic) and associate to each segment a personalized version of the landing page. In such a way, your once generic landing page can transform itself into a highly personalized and relevant page based on the keyword the visitor used in his search. All while still remaining with the exactly same URL of the generic landing page and without the need to make any changes in your CMS or contact your IT team!
- Personalizing landing pages by Location (Geo-targeting):
In some cases the physical location of a visitor could be very relevant to a business. If your organization has physical shops or offices in different countries of cities, you might want to address visitors who arrive from or live in proximity to such offices with a tailored message/promotion or just let them know that you are just around the corner. Personyze enables you to create segments of visitors based on visitor’s Country, State, Region and even City and associate to each segment a personalized version of the landing page to better engage with the visitor and push them to take action.
- Personalizing by type of device:
With the explosion in use of smartphones and tablets it becomes increasingly important to understand that the percentage of visitors that visit your sites from none-PC devices is skyrocketing! However most websites today do not properly address those visitors and simply offer them the same experienced designed for a PC user. Personyze makes it easy to create segments based on the type of device the visitor is using and truly optimize the site for that device.
- Personalizing by type of visitor (new vs. returning):
In some cases you might want to address first time visitors with a different message than repeated visitors who this is their, say, 10th visit to your site. Personyze enables you to create segments based on different visit types and address each one with a tailored message that is optimal to their current stage in your conversion funnel.
- Personalizing by time of day:
In some cases, you might want to address visitors who arrive to your site during off business ours (night/weekend) with a different message than you would during normal business hours. Personyze allow you to create such segments and customize the experience of such visitors based on their local time.
We are happy to announce a new Personalization action – the WYSIWYG Editor. The new action allows to directly manipulate the layout of a page in a visual way and without having to type or remember names of layout commands. The new action enables the user to edit a given page while having full certainty in the final outcome that will be displayed to visitors. The action can be used for both advanced A/B & MVT testing and for creating new personalization versions to a given page. Users who have used the new action report a 50% increase in the amount of time needed to perform new testing and personalization campaigns. With the new action, it is possible to create a full blown personalization campaign, including defining a segment of visitors (“audience”) and creating several compelling personalization formats within just a few minutes and without the need to have any IT involvement in the process. Our customers and partners love it. We hope you’ll love it too
Other than a more appealing and slick design the new interface also includes numerous UI changes and a massive use of workflows and wizards that enable a more simple and intuitive process of creating new testing and personalization campaigns. We are excited to see a much higher adoption rate of the system among new subscribers and a dramatic reduction in support calls related to the functionality of the Personyze interface. As a pure self-service system, Personyze is constantly working to simplify its interface and allow even the novice user the ability to carry out advanced segmentation and personalization activities without the need to know code or even have prior experience with any testing or personalization platform. As the new design is still quite fresh, we’d love to get your input and suggestions. Have something to say? email us at email@example.com
Tel Aviv, Israel, January 5, 2012 – Personyze. A leading global provider of visitor segmentation and website personalization platform announced the launch of a new API (Application Programming Interface) version to its leading SaaS platform. The new API allows companies to build services and features on-top of Personyze leading visitor segmentation and website personalization functionality. Personyze also announced partnerships with leading data providers such as Rapleaf and other technology companies who are already making use of the new API.
The new API comes as a direct response to enormous demand from Personyze current customers and partners for more features and a deeper connection to Personyze core functionality. The API allows full access to all methods and functionality of the Personyze system.
“The new API is an important milestone for our company” said Danny Hen, VP Marketing, Sales and Business Development for Personyze. “It enables us to offer a native integration between Personyze and leading CMS’s and Data providers as well as answer the demand from some of our leading Enterprise Customers who long awaited such functionality. We are excited to see some of the leading companies in the industry showing interest in the new API and the opportunities it provides to our business. Existing customers making use of the previous API will still be able to use it without any change”.
Personyze (www.personyze.com) offers the most advanced tool in the market for real-time visitor segmentation and website personalization. Personyze was founded in 2008 by a group of entrepreneurs with experience in web analysis and advertising who realized that websites should be able to offer their visitors an experience that is significantly more personal and relevant to their needs. Using Personyze, websites of all types and sizes can use over 60 Behavioral, Geographical and Historical metrics to dramatically improve their engagement with online visitors, retention and conversion rates. Personyze is a SaaS product deployed on the Amazon cloud.
Email marketing is very common these days. Marketers keep mailing lists , send weekly emails providing content in order to promote a product or a service , and in the end of the mail there is a link to their site , landing page or selling page.
It is well known by now that personalization gets more opens and clicks.
Today , every single email auto-responder has the ability of inserting into the email greeting sentence the name of the client “Hi Michael , do you have a minute ?”. We’ve all experienced that.
But what we still haven’t experienced is once we clicked on that link , got to the page and saw the following content on inside the page: “Hi Michael , Welcome to our page ! ” . This way we create a continual and more congruent personalization.
It can work with both existing clients and new ones. New clients will experience something entirely new and for existing clients we’ll create even more value and increase returning sales.
When running a marketing campaign , one of the most effective ways to do that is creating a landing page for your product or service . Just like we no longer wish to build static web sites that approach “everyone” but to personize the site based on the customer details , history , needs and interests , we can utilize and take advantage of this data using Personyze in creating a fully personalized landing page.
Let’s start with a little example of how we can make the landing page more personalized.
For instance , we have a supplement company – bodybuilding , mass gain , athletic endurance , weight loss. We have a landing page where we offer to subscribe to our free newsletter in order to get the clients email address and then referring the client to the sale page.
A client makes a search by the word of “loose weight supplement”. By using a proper segment , the landing page “adjusts” itself to pop-up , banner , images and content related to weight loss specifically – and we get it all that from that google search the client made.
We can segment those clients who search google regarding weight loss supplements.
For example , we can create segmentation based on a “weight loss supplement” search and once we identify those who apply to the segment , we can simply personalize our landing page to those very clients.
Many web sites have started incorporating social media connections within the site.
Using social networks as a marketing promotion has become one of the powerful marketing techniques online.
For instance , people who logged in to Facebook are constantly exposed to Advertise Ads which by clicking on them would lead them to a certain landing/selling page or site.Once the client is already logged in to one of the social networks , we can know not only his location (Country) but also his first and last name , his gender , age , birthday date , education , likes and interests.
With Personyze , we can use and maximally utilize this information by personizing the landing page for that very specific user that just clicked us.
Once we obtain those details we can use the first name and last name data in order to make the our promotion page more “personal” - instead of “Hi , welcome” , we can use “ Hi John , welcome ”.
In addition , we can divide the clients into one or several segments based on our needs.
If our social promotion page is about running shoes – our segments can be :
1. Male , age 30-40
2. Female , age 25-45
With Personyze , not only we can focus and aim our landing page to the audience that we want , we’ll adjust the content of that landing page live once it meets the conditions of our defined segmentation.
If you are using your website for lead generation, you might want to read on.
Are you really optimizing your chance to get more leads from your visitors?
Like most websites, you probably have a “contact us form” located in your contact us page. You may also have a “quick contact form” in your homepage or within any one of your internal pages to try and get more leads and save your visitors of the ‘trouble’ of actively going to another page to leave their contact details. But even if you put a contact us form in every page, that does not mean that visitors will use it as there are two main problems with how leads are being collected today:
The two main problems with how leads are being collected today are:
- Your ‘Contact us’ forms are Static: meaning they only appear in the fixed pages and within the fixed area where you initially placed them.
- Your ‘Contact us’ forms are Generic: this means that each visitor is displayed with exactly the same call to action (such as “contact us”, “register now” etc.) and such call to action is not linked to the individual visitor behavior and needs.
Think this is a force of nature and there is nothing you can do about it? THINK AGAIN!
|Today, with platforms such as Personyze, platforms which track the entire experience of each one of your visitors in real-time, you can use information gathered on each visitor in order to optimize your leads flow. With Personyze you can use information such as:
- Referring information: such as, keyword used in search, campaign/affiliate that brought the visitor
- Geography of the visitor: Country, State and City
- Activity the visitor had in your site: for example
- How many page views the visitor had
- Which pages/products the visitor showed interest in
- How much time the visitor spent on your site
- How many past visits this visitor had to your site
- What activity did the visitor have in your site (for example: arrived to cart bud did not purchase)
- What were the internal searches the visitor performed in your site
- Did this visitor place a purchase in the site before – is this a returning customer, and if so, what product did this visitor purchase?
|You can use all the above information and more in order to gain three main advantages that will optimize your leads flow
| 1) Make your ‘Contact us’ form Dynamic:moving from a static form to a dynamic one will enable you to:Target specific visitors you would like to address in a Pro-Active way!
Decide how to approach each visitor – for example you can display a “contact us” form within a pop-up message, inside a specific container in the page, etc.
2) Make your ‘Contact us’ form Personalized: once you decide who to target in a Pro-Active way you can also Personalize your form. With Personyze you can:
- Personalize your call-to-action – replace your generic call-to-action to a personalized one. For example: instead of generically saying “contact us” say, “Contact us to get the best iPad deal”, to visitors who either came with a keyword the included the term ‘iPad deals’, or to visitors who browsed the iPad page and added an iPad to the cart, but did not complete their purchase!
Instead of generically saying “contact us” say, “Call our office in NYC at 1-800-555555” to visitors from NYC! etc.
- Personalize form fields – you can also decide to Personalize your form fields per visitor. For example, you may decide not to display the “how did you hear about us” field to visitors who had already made a purchase in your site, and show a different question instead.
3) Get Marketing flexibility: you can now decide who you’d like to target with a personalized and dynamic form and who not. Such flexibility can open the door to smart testing, geo based targeting and more!
With Personyze you can now truly optimize your lead generation activities and make your sales team happy and your marketing team proud.